Selected as an Entrepreneur in the "Age of Craftsmanship"

Zhongshan Shengong Intelligent Technology Co., Ltd., located in Xiaolan Town, Zhongshan City, Guangdong Province, is an innovative enterprise focused on cultural and creative tourism products, integrating design, development, production, and sales. Owning a 2,000-square-meter modern production base, the company boasts full-chain production capabilities, including mold manufacturing, product R&D, and finished product production. Its business scope covers technology, development, molds, plastics, and hardware manufacturing. The company specializes in the design and manufacture of creative products such as blind boxes, refrigerator magnets, and keychains, using environmentally friendly materials such as PVC soft rubber. The company is committed to integrating outstanding culture into daily life, promoting traditional culture in a fashionable and innovative way, and serving social needs.

Cultural and creative industries: old essence and new trends depict the elegance of ancient and modern times

At Zhongshan Shengong Intelligent Technology Co., Ltd., team members have a unique title: "Dream Makers." Their job, also known as cultural and creative product planning and operation, is to help people transform their wildest fantasies into tangible, visible realities.

Cultural and creative product planning and operation specialist is one of the "new professions" newly announced by the Ministry of Human Resources and Social Security in 2024. It is also the work that General Manager Hu Yongjian has been studying for many years. He is together with a group of like-minded team members. In their hands, culture is no longer just an abstract concept, but has become cute blind boxes, exquisite refrigerator magnets, interesting key chains, and adorable tumblers... Each work carries the creativity and feelings of the dream makers!

"Others dream, but dream makers create dreams." Founder Mr. Hu believes: "Culture is a bridge that connects the destiny of mankind, and cultural and creative products are the concrete embodiment of this bridge!" His dream is to design more cultural and creative products that can reflect the charm of traditional Chinese culture, so that each product can be like a glowing firefly, which will eventually gather into a brilliant galaxy bit by bit... The most beautiful dream maker is not only a sacred profession for the team, but also a romantic practice of passion and a concrete expression of love!

Dream makers are wielding their "superpowers," waving their "magic wands" to transform inexpressible emotions into tangible objects. While most people's memories of their alma mater remain shrouded in old photos on social media or teacher-student gatherings, President Hu has led his team, using their design talents to create a unique "gift" for their beloved alma mater, Longhui County No. 2 Middle School in Hunan Province: a commemorative ornament commemorating the school's 100th anniversary. The base is engraved with the aphorism of Wei Yuan, the Longhui sage known as "the first person in modern China to open his eyes to the world": "If you want to shoulder the heavy responsibility of the world, you must begin by diligently inquiring and visiting." President Hu has always felt a sense of pride and a sense of mission in carrying forward and developing the rich cultural heritage of his hometown. Considering the alumni's inexpressible attachment to their alma mater, he created a sculpture depicting the Chinese character "回" (Return) held high in two hands atop a solid red base. This gives a concrete embodiment to the collective memories of the alumni's lives, embodied by thousands of teachers and students. A soaring dragon, riding auspicious clouds, sits within the "回" (Return), symbolizing the return of alumni who have made their mark abroad to their beloved hometown of Longhui (Longhui County was once known as "Longhui") and their alma mater, No. 2 Middle School. This souvenir evokes a surge of enthusiasm for homecoming and returning to school. When teachers and students touch this ornament, they touch not only a beautiful work of art but also the tangible embodiment of their youthful memories!

The team has also designed outstanding cultural and creative products for many other schools and organizations. This is precisely what distinguishes "Dream Makers" from ordinary designers. They not only produce products, but also insist on originality, giving intangible emotions a lasting material form, making love memorable, collectible, transferable, and passed down from generation to generation!

Cultural and creative ingenuity creates a new chapter in the era

The appeal of cultural and creative products lies in the fact that they provide a more intimate medium for culture, from attracting attention through appearance, to conveying meaning through loyalty to culture, to sustaining life through passion. Mr. Hu Yongjian and his team understand this well. They use design as a brush and inspiration as ink to make culture more vibrant. This sincerity and creativity are the driving force behind the "cultural and creative craze." Mr. Hu Yongjian also believes that as more and more cultural symbols are awakened, their collective light will eventually illuminate the hearts of more people, allowing tradition and the present, memory and the future, to engage in heartwarming dialogues within the confines of these creative works.

In the cultural and creative industry, true competitiveness often lies in the details. For example, original design imbues products with unique vitality, while high-quality raw materials are selected and meticulously crafted, ensuring that every product stands the test of the market. Even more crucial is the ability to keenly capture market trends, optimize and adjust designs promptly, and flexibly control costs while maintaining creativity, ensuring that high-quality products combine artistic quality with value. From design to production, from packaging to sales, meticulous attention to detail is essential for winning the market. Cultural and creative industries are not only an expression of culture, but also a journey of meticulous attention to detail. Only by meticulously pursuing even the most seemingly "insignificant" details can we stand out from the fierce market competition and allow the light of culture to truly shine through our products into people's lives.

Take the most common tumbler on the market, for example. While ordinary tumblers still serve a single purpose, the "Twelve Zodiac Animals" tumblers created by Mr. Hu's Yongjian team have ingeniously redefined this traditional toy. They used a calming, elegant navy blue and deep red glaze base, with a contrasting bright yellow interior, creating a luxurious and bright feel. The most striking feature are the three-dimensional reliefs of the zodiac animals: the Rat with large ears, the Tiger with a majestic head held high, the Rabbit with a playful tongue out, and the Snake with a beaming smile... Each raised animal shape underwent dozens of refinements to ensure that its expression remains clearly visible even when shaken. When your fingertips touch the delicately contoured patterns, you feel as if you can touch the millennia-old thread of zodiac culture, making each swing feel playful and vivid.

On the road ahead, General Manager Hu Yongjian and his team pursue both "speed" and "stability." Speed is about seizing opportunities, the market is ever-changing, requiring a keen eye for trends and rapid product iteration. Stability, on the other hand, fosters long-term development. From the moment of inspiration to the preparation of patent applications, every step builds a moat for the brand. Strong original design capabilities are the core competitiveness of the Shengong team, and inspiration comes from the minutiae of everyday life. The PVC ball pendants they create are inspired by their love of ball sports. General Manager Hu Yongjian believes that true creativity often lies hidden in the most everyday of life. The key is to discover and refine it with a professional eye, then transform it into a unique product language through patented technology.

Designing the future and celebrating the splendor of the past

Just as a ship on the sea relies on the wind to propel its sails, the waves of inspiration are fueled by ideals. Mr. Hu has always believed that in the vast ocean of cultural and creative industries, Shengong Intelligent Technology and its peers are not competitors, but rather, a radiant and vibrant constellation that complements each other. Currently, this team of over 30 people is generating an annual output value of 10-20 million yuan. This achievement perfectly demonstrates the company's development philosophy of "maintaining its original aspiration with craftsmanship" and its down-to-earth strength.

Faced with fierce market competition, especially the common industry phenomena of price involution, plagiarism, and various financial and technical difficulties, Mr. Hu believes that this is what every startup faces, but every difficulty should be a step forward. Only by persisting in the repeated refinement of product development and the systematic layout of intellectual property rights can the team move forward more steadily and further, allowing the team to grow and gain more recognition and development opportunities. By adhering to original design and deepening cultural connotations, this path will surely become broader and broader.

Mr. Hu said, "What makes me most proud is the profoundness of Chinese traditional culture. Its 5,000 years of cultural heritage are like a dazzling galaxy! We Chinese possess the world's only unbroken civilization, which in itself provides endless inspiration for design." Today, cultural and creative products are becoming a bridge between tradition and the times. They transform the rich historical charm of cultural relics into tangible and experiential everyday beauty, allowing young people to feel the "call" of traditional culture, from a refrigerator magnet to a seal. Although culture itself is invisible and intangible, cultural and creative products can convey its essence and provide practical value. Currently, young people, in particular, place a greater emphasis on the emotional value of products. Traditional culture is entering their lives in more vivid and engaging ways. This not only imbues traditional culture with fresh vitality but also ignites a sense of mission for inheritance and innovation among the younger generation.

Once young people's interest in cultural and creative products is ignited, it will inspire the creation of more vibrant works, even benefiting the "elderly generation." From ethnic customs to auspicious animals in the Forbidden City, from intangible cultural heritage skills to national trend symbols, the Shengong team will continue to delve into original design. On the path of inheritance and innovation, together with fellow travelers, we will revitalize traditional Chinese culture and tell more moving Chinese stories through cultural and creative products.

The future has arrived! Standing at a new starting point of cultural confidence, all colleagues at Zhongshan Shengong Intelligent Technology Co., Ltd. will create ever more creative designs that resonate with the public and convey Eastern aesthetics with unwavering quality. The path of heritage must be rooted in tradition while embracing the tide of the times. Standing firm in the new era, this outstanding team will continue to make Chinese culture shine even brighter through inheritance and innovation, reaching the world through exchange, ensuring that Chinese culture remains visible, loved, and shared, benefiting the world.